We’ve identified five key focuses shared by financial institutions that have succeeded in becoming highly regarded employers in their respective communities. In this Part Two article, we’ll focus on core strategies to build a stronger employer brand, attract and retain top talent, and foster a culture where people thrive at work and contribute to the institution's success.

In recent years, community banks and credit unions have increasingly recognized the value and impact of standing out as inspiring and rewarding workplaces. We’ve identified five core focuses shared by those institutions that have succeeded and are focusing on the first two in this series: building a culture of coaching and feedback; and investing in people as much as the community.